Manager of Public Relations & Marketing (Full-Time)
Updated August 30, 2019
The Manager of Public Relations & Marketing is responsible for creation and implementation of the Virginia Museum of History & Culture’s public relations strategy. Key to this role is the ability to effectively develop and manage trusted relationships with media outlets and influencers in order to secure positive publicity for the VMHC and build its Brand in the community. The Manager of Public Relations & Marketing is responsible for responding to inquiries for images and other information and scheduling and prepping internal experts for interviews. The Manager for Public Relations & Marketing protects and maintains the integrity of the VMHC in all endeavors related to publicity.
In addition to earned media activities, the Manager of Public Relations & Marketing is responsible for maintaining Twitter, Trip Advisor and Yelp to establish and maintain relationships with both influencers and the broader community.
The Manager of Public Relations & Marketing also assists with content research and development for owned VMHC channels including the website.
Develops overarching PR strategy
Develops and maintains contact lists and identifies newsworthy content appropriate for announcing publicly
Writes, distributes, and follows up on press releases and media alerts on a regular basis
Works with photographer and other departments to identify and disseminate approved media images
Updates media regularly on upcoming schedule of events
Manages VHMC Twitter account focusing on driving shared content among media and influencers
Regularly participates in PRSA and other industry forums to stay on top of new trends in the PR field
Proactively monitors external calendar listings to ensure programs are listed
Monitors press clippings and produces monthly and quarterly reports showing impressions per month and overall trend data for staff and Board of Trustees
Represents the VMHC at community events, tourism meetings, organization gatherings, etc.
Serves as primary point of contact for marketing collaborations with external organizations
Attends holiday, weekend and evening events as needed
Manages regular distribution of rack cards, posters and other collateral to locations around the city and state
Is a good steward of and advocate for the VMHC brand
Performs other duties as assigned
Knowledge, Skills and Abilities Necessary:
Ability to pitch media
Knowledge of consumer marketing
A solid working knowledge of social media and experience working with bloggers and influencers
Ability to balance long term strategy with day-to-day tasks
Ability to work in a fast-paced environment, manage challenging relationships and be flexible in adjusting to press needs and schedules
Attention to detail, accuracy and motivation to fact-find
Ability to maintain a high degree of professionalism in all job-related activities
Ability to work with others as part of a team
Enthusiasm and ability to learn new skills/problem solve
Required Education and/or Experience:
Bachelor’s degree in marketing, public relations or a related field
Experience with promotions, writing and media relations
Strong communication skills, both oral and written
Strong project management and organizational skills
Experience in photography, copywriting or graphic design a plus.
Founded in 1831, the Virginia Museum of History & Culture is the oldest cultural organization in the Commonwealth of Virginia, and one of the oldest and most distinguished history organizations in the nation. Located in the Museum District of Richmond, Virginia, the VMHC houses its collection of nearly 9 million items and serves as the state history museum with permanent and special exhibitions as well as a vibrant portfolio of public programs.
The Virginia Museum of History & Culture is an Equal Opportunity Employer.